REINE LUNGAU EIP
For the dairy farmers this project opens up an opportunity to produce high-quality dairy products and to remain in this way economically successful on the long run.
- Topic area
- Agriculture and forestry, incl. value chain
- Disaggregation level
- Knowledge transfer
- Nature conservation
- Short supply chains
- Value added
- Alpine pasture management & mountain agriculture
- Animal welfare
- EIP European Innovation Partnership
- Project region
- LE– Programming Period
- LE 14–20
- Project period
- 01.06.2018-30.05.2021 (geplantes Projektende)
- Project costs overall
- EN - 16.02.1. Unterstützung bei der Entwicklung neuer Erzeugnisse, Verfahren & Technologien der Land-, Ernährungs- & Forstwirtschaft
- Project initiator
- OG ARGE REINE LUNGAU EIP
Short descriptionFor the dairy farmers this project opens up an opportunity to produce high-quality dairy products and to remain in this way economically successful on the long run. In order to be able to implement the courageous production procedure in a better way and to achieve further overall ecological improvements for the region, many measures are carried out. In this context, it is of special importance to reorganise the food supply by means of feed management, to aim at new breeds and to use regional seeds. Moreover, biodiversity areas are set up and measures for the protection of the whinchat are established. In order to ensure the economic efficiency new product developments for the use of old cows are aimed at.
Point of departure
“Reine Lungau Biosphären Biomilch” is a special milk from Salzburg Milch. It originates exclusively from the small-scale structured organic farms in the biosphere park Lungau, which are managed on a 100% non-GMO basis, and are run in a way very characteristic for the region. They comply with rigid criteria in animal husbandry, feed their animals only with what nature provides, and are regularly controlled by independent agencies. The set of rules on “Reine Lungau“ is already very well implemented, however, an adaptation of the fundamental concept of the everyday life of production on farms is needed in order to safeguard this innovative production procedure. In particular, a reorientation in resource and area management is necessary due to the delimitation of the participating farms from the national food supply market.
Project implementation and measures1. Utilisation of existing tools and competences:
The farm management tool FarmLife for resource and area management as well as the propagation and the selection of arable seeds with the partner breeding association Lungau
2. Use of existing concepts and regional innovation
Graded design of meadows, establishment of biodiversity areas, and promotion of whinchat habitats by means of strips of meadows as well as line breeding for extensive dairy farming with assistance of the LKV report.
3. New developments:
New product developments “beef” and a pilot trial for the marketing of old cows by a longer maturation period and a strategic external presentation of the products