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    REINE LUNGAU EIP

    For the dairy farmers this project opens up an opportunity to produce high-quality dairy products and to remain in this way economically successful on the long run.

    Topic area
    Agriculture and forestry, incl. value chain
    Innovation

    Disaggregation level
    Agriculture
    Innovation
    Knowledge transfer
    Biodiversity
    Nature conservation
    Short supply chains
    Value added
    Alpine pasture management & mountain agriculture
    Animal welfare
    EIP European Innovation Partnership

    Project region
    Salzburg

    LE– Programming Period
    LE 14–20

    Project period
    01.06.2018-30.05.2021 (geplantes Projektende)

    Project costs overall
    197.361,83€

    Priority
    EN - 16.02.1. Unterstützung bei der Entwicklung neuer Erzeugnisse, Verfahren & Technologien der Land-, Ernährungs- & Forstwirtschaft

    Project initiator
    OG ARGE REINE LUNGAU EIP

    Short description

    For the dairy farmers this project opens up an opportunity to produce high-quality dairy products and to remain in this way economically successful on the long run. In order to be able to implement the courageous production procedure in a better way and to achieve further overall ecological improvements for the region, many measures are carried out. In this context, it is of special importance to reorganise the food supply by means of feed management, to aim at new breeds and to use regional seeds. Moreover, biodiversity areas are set up and measures for the protection of the whinchat are established. In order to ensure the economic efficiency new product developments for the use of old cows are aimed at.

    Point of departure


    “Reine Lungau Biosphären Biomilch” is a special milk from Salzburg Milch. It originates exclusively from the small-scale structured organic farms in the biosphere park Lungau, which are managed on a 100% non-GMO basis, and are run in a way very characteristic for the region. They comply with rigid criteria in animal husbandry, feed their animals only with what nature provides, and are regularly controlled by independent agencies. The set of rules on “Reine Lungau“ is already very well implemented, however, an adaptation of the fundamental concept of the everyday life of production on farms is needed in order to safeguard this innovative production procedure. In particular, a reorientation in resource and area management is necessary due to the delimitation of the participating farms from the national food supply market.

    Project implementation and measures

    1. Utilisation of existing tools and competences:
    The farm management tool FarmLife for resource and area management as well as the propagation and the selection of arable seeds with the partner breeding association Lungau
    2. Use of existing concepts and regional innovation
    Graded design of meadows, establishment of biodiversity areas, and promotion of whinchat habitats by means of strips of meadows as well as line breeding for extensive dairy farming with assistance of the LKV report.
    3. New developments:
    New product developments “beef” and a pilot trial for the marketing of old cows by a longer maturation period and a strategic external presentation of the products