Mountain village of animals
- Topic area
- Basic services, Leader, municipalities
- Disaggregation level
- Project region
- Local Action Group (LAG)
- LAG Lebens.Wert.Pongau
- LE– Programming Period
- LE 07–13
- Project period
- Project initiator
- Tourismusverband Mühlbach/Hkg. / Tourism association Mühlbach/Hkg.
LE 07-13 informationThemenbereich (Untergliederung): Leader (Tourismus)
LAG (lokale Aktionsgruppe): Lebens.Wert.Pongau
Maßnahme: M413 - M322
Short descriptionMühlbach am Hochkönig will become the adventure village “Mountain village of animals“. Even today there are numerous offers in the village focussing on animals (petting zoo, horse-riding, marmot path, ant path, marmot enclosure, horse-riding, etc.) – these offers shall be bundled within the framework of the project, further developed and actively offered. With the “Mountain village of animals” Mühlbach will stand out against tourist locations and become an “animal adventure village”.
Point of departureMühlbach am Hochkönig has been growing in its structure, a mountain village with many farms, agricultural enterprises, many small and a few big accommodation providers. It lives its traditions and its values.
In summer the touristic focus has been for many years on hiking and/or on families with children. Both topics can be covered very well in the meantime. BUT: Mühlbach is not the only village with these “plugs“, without further specialisation a unique offer which makes Mühlbach stand out from other villages is lacking. (= USP: Unique selling position) Mühlbach has, due to the many animals on the farm, agricultural holdings and in the wild a naturally existing “animal offer”. Animals appeal to guests of all classes and all age groups, no matter, whether children, parents or grandparents. They arouse emotions & feelings, (almost everybody likes animals. For the local people the animals are part of their lives and a matter of course > because we are used to them and don’t know anything else – for guests, however, cows on the pasture rabbits in the stable and pigs on the farm are something EXTRAORDINARY! This existing offer will be bundled, further developed and actively offered. With the “Mountain village of animals“ Mühlbach provides really a unique leisure-time offer, which will distinguish Mühlbach from other villages. Mühlbach will become an animal adventure village > the mountain village of animals.