Information and sales measures for Weinviertel DAC – first presentations
- Topic area
- Agriculture and forestry, incl. value chain
- Disaggregation level
- Agricultural services
- Direct marketing
- Project region
- Lower Austria
- LE– Programming Period
- LE 07–13
- Project period
- Project costs overall
- 127.450 EUR
- Project initiator
- Weinkomitee Weinviertel / Wine committee Weinviertel
LE 07-13 information
Themenbereich (Untergliederung): Landwirtschaft und Markt (Agrartourismus, Dienstleistungen, Direktvermarktung, Sonstiges)
Short description“DAC” (Districtus Austriae Controllatus) stands for controlled, regionally typical high-quality wines from Austria. Weinviertel DAC and Weinviertel DAC Reserve (from vintage 2009 onwards) are exclusively white wines of the variety Grüner Veltliner. 5 presentations of the Weinviertel DAC vintage 2010 in Vienna, Linz, Salzburg, Götzis and Munich. The visitors could convince themselves on the spot of the high quality and the advantages of the Weinviertel DAC wines. Moreover the events in Salzburg, Götzis and Munich were held in cooperation with the association Blaufränkischland Mittelburgenland. (Mittelburgenland DAC stands exclusively for wines of the variety Blaufränkisch from the central Burgenland) In this way a better understanding for the general and in Austria quite new DAC concept has been achieved.
Point of departureThe popularity of the concept of origin of Weinviertel DAC and Mittelburgenland DAC was rather low.
Targets and target groupsIncrease of the popularity of Weinviertel DAC and Mittelburgenland DAC.
Results and effectsRising numbers of visitors
ErfahrungOpen exchange of opinion and tasting of the new vintages support the DAC wine sales.