Information and sales measures for Weinviertel DAC – first presentations

Topic area
Agriculture and forestry, incl. value chain

Disaggregation level
Agricultural services
Direct marketing

Project region
Lower Austria

LE– Programming Period
LE 07–13

Project period

Project costs overall
127.450 EUR

Project initiator
Weinkomitee Weinviertel / Wine committee Weinviertel

LE 07-13 information

Themenbereich (Untergliederung): Landwirtschaft und Markt (Agrartourismus, Dienstleistungen, Direktvermarktung, Sonstiges)
Maßnahme: M133

Short description

“DAC” (Districtus Austriae Controllatus) stands for controlled, regionally typical high-quality wines from Austria. Weinviertel DAC and Weinviertel DAC Reserve (from vintage 2009 onwards) are exclusively white wines of the variety Grüner Veltliner. 5 presentations of the Weinviertel DAC vintage 2010 in Vienna, Linz, Salzburg, Götzis and Munich. The visitors could convince themselves on the spot of the high quality and the advantages of the Weinviertel DAC wines. Moreover the events in Salzburg, Götzis and Munich were held in cooperation with the association Blaufränkischland Mittelburgenland. (Mittelburgenland DAC stands exclusively for wines of the variety Blaufränkisch from the central Burgenland) In this way a better understanding for the general and in Austria quite new DAC concept has been achieved.

Point of departure

The popularity of the concept of origin of Weinviertel DAC and Mittelburgenland DAC was rather low.

Targets and target groups

Increase of the popularity of Weinviertel DAC and Mittelburgenland DAC.

Results and effects

Rising numbers of visitors


Open exchange of opinion and tasting of the new vintages support the DAC wine sales.