Image campaign "Think socially"

Topic area
Basic services, Leader, municipalities

Disaggregation level
Equal opportunity
Integration & Social Inclusion
Knowledge transfer

Project region
Lower Austria

Local Action Group (LAG)
LAG Weinviertel Ost

LE– Programming Period
LE 14–20

Project period

Project costs overall
22.743,66 €

Subsidy from LE 14-20
15.920,56 €

EN - 19.2.1. Umsetzung der lokalen Entwicklungsstrategie

Project initiator
LEADER Region Weinviertel Ost

Short description

Social responsibility knows both aspects: Current challenges as well as long-term developments. Securing or improving quality of life always remains the goal. „Think socially“ was a campaign to raise awareness on social needs within the region. It has provides information about important issues and tasks for public welfare. The same time „think socially“ has offers guidance for follow-up-projects. Two topics were special interest: Dismantling barriers as well as immigration and integration. Nevertheless, for the purpose of an introduction into the issue a general information block was put in front. It indicates the name oft he project and emphasizes the call to action: „Think socially!“
Within the project period of 12 months facts and figures adressing public welfare will be prepared and presented by means of different methods and media. Videos, picture series, graphics and different stories e.g. via press, internet or facebook will help to explain technical terms, achievements and challenges. A communication strategy adresses different target groups and guarantees a well structured publication of contents and results. The campaign „Think socially" appeals on a wide audience to pay attention to public welfare and solidarity. It also invites activists of the region to prepare and submit appropriate implementation projects.