Kernland Saft & Most (Heartland Juice & Must)

Topic area
Basic services, Leader, municipalities
Agriculture and forestry, incl. value chain

Disaggregation level
Business management

Project region
Upper Austria

Local Action Group (LAG)
LAG Mühlviertler Kernland

LE– Programming Period
LE 07–13

Project period

Project costs overall
135.665 EUR

Project initiator
Norbert Eder

LE 07-13 information

Themenbereich (Untergliederung): Leader (Landwirtschaft)
Themenbereich (Untergliederung): Landwirtschaft und Markt (Betriebswirtschaft und Effizienz)
LAG (lokale Aktionsgruppe): Mühlviertler Kernland
Maßnahme: M413 - M311

Short description

The Association “Mühlviertler Kernland Saft und Most” (Mühlviertel Heartland Juice and Must) wants to promote jointly the fruit processing in the region by means of the establishment of a modern processing plant (washing and grinding plant, Pasteur, Bag-in Box and bottle filler.

Point of departure

However the ecologically reasonable meadows with scattered fruit trees which are so typical for the Mühlviertel: Heartland are being less and less frequently utilised. But without utilisation there is no reason to maintain them. The processing to juices would be appreciated by many owners of scattered fruit trees, but the laborious work is not worthwhile.

Targets and target groups

- Increase of the income of the project partner
- Safeguarding of jobs
- Ecological and regional processing of fruits from scattered fruit trees.
- Maintaining the cultivated landscape

Project implementation and measures

- Establishment of a washing/grinding plant
- Belt filter press on the farm of Norbert Eder
- Centrifuge
- Filling plant for Bag in Box System (plastic bag, reusable, three-month durability simple and space-´saving storage, no empty bottles or empty crates)
- Marketing concept

Results and effects

- Safeguarding of the individual stands of fruit trees which mark the landscape.
- Kern land juice will become the leading product of the region.
- Self-supply with juice is being increased
- An opportunity for a value-added for many people is created
- Initial spark for diverse must and juice products
- Consumers identify themselves again more with the region and appreciate their landscape, their products and their farmers.