die PillerseeTaler
Celebrities for the region
- Topic area
- Basic services, Leader, municipalities
- Disaggregation level
- Youth
- Project region
- Tyrol
- Local Action Group (LAG)
- LAG Regionalmanagement regio³ Pillerseetal-Leukental-Leogang
- LE– Programming Period
- LE 07–13
- Project period
- 2009-2010
- Project initiator
- Pillerseetal Regionalentwicklungs-GmbH
LE 07-13 information
Themenbereich (Untergliederung): Leader (Jugend, Sonstiges)LAG (lokale Aktionsgruppe): Regionalentwicklung Pillerseetal-Leogang
Maßnahme: M413
Short description
The project “die PillerseeTaler” is the follow-up of the location marketing project. The marketing initiative aimed at positioning the location inside; with the “PillerseeTaler”, promotion targets people from outside the Pillerseetal (Pillersee Valley). Famous people from the Pillerseetal present and promote the region. The initiative started with sportspersons from the Pillerseetal. Although the valley has only 12,500 inhabitants, the Pillerseetal has with Romed Baumann, Fritz Pinter, Dominik Landertinger, Markus Bader, and Katharina Smutna exceptional athletes in alpine skiing, cross-country skiing and biathlon. As these types of sport represent also core competences of the tourism region, the approach creates numerous useful synergies. Whether in press releases, in interviews of the Austrian Broadcasting Agency (ORF) or at events in Austria and abroad: Thanks to these persons also the Pillerseetal is always mentioned and maintains a strong presence.
In the future also other cele
